品牌微視頻廣告分析
Brand Social Video Campaign Analytics

VideoScan視頻通為品牌提供微視頻廣告營銷的監測和效果分析優化,幫助品牌客戶不僅持續追蹤微視頻廣告指標,而且系統衡量品牌微視頻廣告營銷的效果和競爭表現,從而有效優化和提升品牌客戶在微視頻廣告營銷的效率。

我們已經幫助很多品牌企業和4A廣告公司成功開展了微視頻廣告營銷的監測和分析優化服務,積累了豐富的經驗。

VideoScan? helps quantify social video advertising and marketing efforts by providing insight into the demographic and behavioral composition of your video audience, the reach and frequency of video brand impressions, intelligence on your competition, and the ability to tie video exposure to desired consumer behaviors including brand engagement and spending propensity.

全面覆蓋的互聯網品牌微視頻廣告監測數據庫 Database of Brand Social Video Campaigns

  • Tracking 300+?leading brands and?500+ scial video campaigns?every day
  • 每天監測300+知名品牌和500+微視頻廣告活動
  • Cover?6+ major industries, including: Auto; Cosmetics; Luxrury; Personal Care; Food & Beverage; Consumer Digital
  • 覆蓋6+個主流行業,包括:汽車;化妝品;奢侈品;個人護理;食品飲料;消費電子
  • Across all the major video-sharing websites and social media websites
  • 整合所有的主流視頻網站和社會化媒體
  • Track paid video advertising and viral video campaigns
  • 監測付費視頻廣告和社會化視頻

Key Questions Answered 回答的業務問題

  • 我的視頻廣告和營銷受眾的屬性和特點?
  • Understand the size and audience composition of your video campaign
  • 我的視頻廣告和營銷的到達率和頻次
  • Determine the reach and frequency of exposure to video campaign messages
  • 如何將視頻廣告營銷和受眾行為整合分析,評估視頻廣告營銷效果和優化措施。
  • Link video campaign exposure to the target audience’s brand engagement and spending propensity
  • 我的競爭對手投放了哪些視頻廣告和營銷,效果怎樣?
  • Track competitors’ video campaigns and benchmark the effectiveness

Key Features 主要功能

品牌視頻廣告監測和優化

Optimizing & Quantifying Video Campaign

通過固定樣本組監測,幫助客戶有效評估視頻廣告和營銷的真正觀看到達率(Real Reach)和曝光率等數據。

此外,還能夠能描繪出目標受眾特征,并提供到達人群及后續行為的受眾分析,從而為品牌的視頻廣告和營銷活動提供更有效的ROI分析和優化建議。

  • 您的品牌視頻廣告受眾的屬性和行為特點分析;
  • 您的品牌視頻廣告的訪問和到達率;
  • 競爭對手的視頻廣告和營銷分析;
  • 將視頻廣告營銷和受眾行為整合分析,評估視頻廣告營銷的效果和優化措施。

視頻廣告營銷的效果分析

Evaluating Effectiveness of Video Campaigns

可在視頻廣告曝光后,通過訊實科技固定監測樣本組快速完成廣告曝光后的受眾反饋(包括測試和控制)的數據采集,提供到達人群及后續行為的受眾分析,從而為在線視頻廣告活動提供更有效的ROI分析和優化建議。

  • 通過提供深入的廣告后分析提升客戶價值
  • Increase client value by providing in-depth insights and learnings.
  • 精確評估在廣告點擊之后的廣告效果
  • Accurately assess campaign performance beyond the click.
  • 深入分析廣告曝光和非曝光受眾的區別
  • Unveil differences in audience profiles between those who view impressions, click and convert on ads.

Advantages核心優勢

  • Quantifiable.可定量
  • 幫助品牌客戶了解視頻廣告和營銷的用戶屬性和行為特點,以及視頻營銷的到達率和頻次。
  • Enables brands to understand the size and composition of their online video audience base and the reach and frequency of brand impressions delivered to this audience.
  • Comprehensive.覆蓋全面
  • 提供360度的視頻廣告和營銷的受眾影響力分析,包括受眾特點,品牌粘度,消費趨勢
  • Provides a 360-degree view of your video ad impact and social video following, including demographic and behavioral attributes, brand engagement, and spending propensity.
  • Actionable.可執行
  • 提供了詳細的競爭分析和洞察,幫助品牌客戶提升視頻廣告營銷策略,并更加有效的和目標用戶溝通
  • Offers detailed competitive intelligence and insights that enable brands to improve their video campaign strategies and more effectively communicate with their target consumers.